This release was featured on labelsandlabeling.com on February 28, 2019.

This article was featured in the April 2016 edition of Nutritional Outlook magazine and was written by Kimberly J. Decker.

They say you can’t judge a book by its cover—and for the most part, they’re right. But a book’s cover can say a lot about what’s on the pages within, and the same is true—or at least has the potential to be—of the packaging around a supplement or functional food.

Sure, the text on any bottle or box will tell you the obvious details about contents, ingredients, net weight, expiration date, lot number, and so-on. But there’s a subtext going on here, as well, wherein subtleties and nuances of the package—from the shape of the label to the color of the cap—convey a story not just about the product inside but the health-and-wellness brand behind it.