This release was featured on labelsandlabeling.com on February 28, 2019.

GURNEE, IL ­– December 17, 2018 – Nosco, Inc., a subsidiary of Holden Industries, Inc., announced today that it will continue its digital print leadership and serialization initiatives through a strategic partnership with global health and wellness company Isagenix International. Through this partnership, the Chicago-based printed packaging provider will incorporate HP Indigo brand protection technologies across Isagenix’s new digitally-printed cartons, labels and multi-panel labels.

This article was featured in the April 2016 edition of Nutritional Outlook magazine and was written by Kimberly J. Decker.

They say you can’t judge a book by its cover—and for the most part, they’re right. But a book’s cover can say a lot about what’s on the pages within, and the same is true—or at least has the potential to be—of the packaging around a supplement or functional food.

Sure, the text on any bottle or box will tell you the obvious details about contents, ingredients, net weight, expiration date, lot number, and so-on. But there’s a subtext going on here, as well, wherein subtleties and nuances of the package—from the shape of the label to the color of the cap—convey a story not just about the product inside but the health-and-wellness brand behind it.

Breaking News on Supplements & Nutrition - North America

In its simplest form, dietary supplement packaging serves two basic functions: protecting and selling
the product inside. But well designed and functional packaging does much more—from communicating the product’s benefits and reinforcing brand identity, to giving a sense of personality, and encouraging customer loyalty and repeat orders, according to Illinois-based printed packaging firm Nosco Inc. Given that many consumers buy supplements to replace a prescription or over-the-counter medication, validity and concise descriptions of uses and benefits tend to win out over flashy packaging.