Nosco Blog

This spring, Nosco and Systech signed an agreement to develop e-Fingerprint technology to further enhance our brand protection portfolio.  This technology is superior to other security methods brands may use in their efforts to combat counterfeiting and diversion challenges.  Unlike variable printing and other more commonly used brand protection tools, counterfeiters cannot detect e-Fingerprinting, and the odds of defeating it are a trillion to one!

Personal beliefs and a collectivist culture will shape 2018’s top packaging trends, as many consumers are becoming more conscious of their own behaviors, according to market research company, Mintel. Because of this, brands are utilizing their packaging to help make connections – especially when it comes to connecting on a “green” level and conveying a brand message. Why? Mintel’s report states that consumers are beginning to better “understand the balance between their own health and that of the environment… demanding greener, healthier life solutions from brands.”

Through the use of conventional print technologies, the ability to apply varying types of covert security features has been available for quite some time. One of these covert features includes adding invisible elements to packaging for anti-counterfeit and brand protection purposes.