Nosco Blog

A Look at HP Indigo's Next Generation Digital Features

Nosco

Topics: Packaging HP Digital Printing
HP Indigo Digital printing continues to advance its portfolio of offerings with new and exciting capabilities. The latest includes metallic silver and premium white inks, along with HP Link smart technology.

Nosco Launches The World's First Personalized Packaging Supergroup

Nosco

Topics: Personalization Digital Printing
Nosco is now providing an end-to-end solution for personalized/customized products and packaging through the launch of our new brand, Sonder!

How digital printing improves packaging campaigns

Nosco

Topics: Packaging pharmaceutical Personalization Digital Printing Personal Care

Packaging solutions are often a strategic part of larger marketing campaigns. In addition, when companies update their formula or rebrand, a change in packaging design is sure to follow. Companies also go through seasonal campaigns where they update labels reflecting on holidays, sporting events or other weather-appropriate imagery. In the past, producing multiple version of packaging wasn't always a cost-effective option. Now, digital package printing technology allows companies to produce shorter runs of various designs at a lower cost, making it possible to generate more versions of packaging, whether it's labels or even folding cartons, to meet strategic campaign goals. Smart packaging design helps companies target their customers more effectively. 

Here are some things companies are doing with packaging campaigns: