on January 18, 2017
on November 8, 2016
Packaging solutions are often a strategic part of larger marketing campaigns. In addition, when companies update their formula or rebrand, a change in packaging design is sure to follow. Companies also go through seasonal campaigns where they update labels reflecting on holidays, sporting events or other weather-appropriate imagery. In the past, producing multiple version of packaging wasn't always a cost-effective option. Now, digital package printing technology allows companies to produce shorter runs of various designs at a lower cost, making it possible to generate more versions of packaging, whether it's labels or even folding cartons, to meet strategic campaign goals. Smart packaging design helps companies target their customers more effectively.
Here are some things companies are doing with packaging campaigns:
on May 18, 2016
Storytelling is one of the most frequently talked about marketing strategies today, but it's rarely discussed in conjunction with packaging solutions. However, packaging could be an ideal way to make your brand's story truly come to life in the hands of the consumer and extend the power of your marketing programs.