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From the Blog

How to make packaging that drives sales

Posted on 20 April 2015 | 1:06 pm

How to make packaging that drives salesPackaging doesn’t just contain a product so that it can make it safely from the manufacturer to the store and then to the customer. It’s one of the most effective marketing tools there is. At the point of sale, great packaging can make the difference between being chosen or losing (read more)

Tactile packaging increases engagement and value

Posted on 8 April 2015 | 1:23 pm

Tactile packaging increases engagement and valueTextured packaging used to be reserved for luxury brands, but it’s increasingly being utilized in more products to increase engagement. There are a number of unique attributes companies can add to packaging to increase its desirability. Companies are discovering the intrinsic benefits of investing in new innovative techniques and materials. (read more)

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