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From the Blog

Consumers hate waste. How can packaging better accommodate them?

Posted on 24 February 2015 | 1:54 pm

Consumers hate waste. How can packaging better accommodate them?When designing packaging, there are many important considerations. As the first interaction with the buyer, strong packaging design can bring in new customers, but a well-functioning package or a package that reflects other consumer interests has the power to turn first-time customers into long-term brand advocates. Consumers like packaging that (read more)

Skincare packaging evolves with trends

Posted on 10 February 2015 | 1:40 pm

Skincare packaging evolves with trendsSkincare is a rapidly evolving subset of personal care, and as consumer interests evolve, packaging is starting to change too. According to a recent study from Diagonal Reports, “Skincare Market and Consumer Behaviour 2015-2025: The changing needs of the beauty buyer,” skin care will remain central to the beauty market (read more)

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