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From the Blog

The relationship between packaging texture and consumer sentiment

Posted on 27 May 2015 | 11:56 am

The relationship between packaging texture and consumer sentimentStudies have demonstrated that surface texture of packaging impacts purchasing behavior. New research provides more insight into why that’s the case. Texture isn’t just more engaging or interesting – it actually has an impact on our emotions and physiological states. When a customer picks up a product that has tactility, (read more)

How 3D Printing Will Impact Packaging

Posted on 1 May 2015 | 2:36 pm

How 3D Printing Will Impact PackagingWhen 3D printing first came on the scene, it seemed like the future had finally arrived. The significant expense required to purchase a printer also created a barrier for the usefulness of the technology. Now, 3D printing is put to use in all kinds of surprising ways, and its adoption (read more)

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