on July 5, 2017
on April 20, 2017
It’s no secret. Everyone wants their brand to be ahead of the curve and a leader in the industry. Healthcare packaging brands are no exception. That’s why time and time again, healthcare professionals like you choose MasterMinds for their annual conference.
So why should you join us June 13-15 in the beautiful neighborhood of Buckhead near Atlanta, Georgia? Here are our top 3 reasons:
on November 8, 2016
Packaging solutions are often a strategic part of larger marketing campaigns. In addition, when companies update their formula or rebrand, a change in packaging design is sure to follow. Companies also go through seasonal campaigns where they update labels reflecting on holidays, sporting events or other weather-appropriate imagery. In the past, producing multiple version of packaging wasn't always a cost-effective option. Now, digital package printing technology allows companies to produce shorter runs of various designs at a lower cost, making it possible to generate more versions of packaging, whether it's labels or even folding cartons, to meet strategic campaign goals. Smart packaging design helps companies target their customers more effectively.
Here are some things companies are doing with packaging campaigns: