Nosco Blog

Reducing packaging costs is one of the top concerns for any company that distributes products. There are many elements that go into packaging, from materials to processes. By making adjustments at various stages, most companies can easily reduce costs and increase revenue. Click to check out our infographic on the topic!

Packaging solutions are often a strategic part of larger marketing campaigns. In addition, when companies update their formula or rebrand, a change in packaging design is sure to follow. Companies also go through seasonal campaigns where they update labels reflecting on holidays, sporting events or other weather-appropriate imagery. In the past, producing multiple version of packaging wasn't always a cost-effective option. Now, digital package printing technology allows companies to produce shorter runs of various designs at a lower cost, making it possible to generate more versions of packaging, whether it's labels or even folding cartons, to meet strategic campaign goals. Smart packaging design helps companies target their customers more effectively. 

Here are some things companies are doing with packaging campaigns: