The marketing environment has changed dramatically over the past few years because of the influx of customer data and demographic shifts. The packaging industry is no different. As the marketplace evolves, packaging needs to evolve too.
on March 23, 2015
The marketing environment has changed dramatically over the past few years because of the influx of customer data and demographic shifts. The packaging industry is no different. As the marketplace evolves, packaging needs to evolve too.
on February 24, 2015
When designing packaging, there are many important considerations. As the first interaction with the buyer, strong packaging design can bring in new customers, but a well-functioning package or a package that reflects other consumer interests has the power to turn first-time customers into long-term brand advocates.
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