Speaker Introduction
Katie King, author and CEO of AI in Business, delivered the keynote session “The AI Advantage” at MasterMinds 2025. With more than 30 years of experience advising global organizations on digital transformation, King focused her presentation on how packaging leaders can adopt AI tools to improve productivity, compliance and customer engagement.
About MasterMinds 2025: MasterMinds is an exclusive, invitation-only packaging education event presented by Nosco. Focused on helping solve complex packaging challenges, the event has grown over the years, providing valuable opportunities for education, networking, and thought leadership within the printed packaging industry. The 2025 event centered on the theme of “Intelligence in Packaging,” highlighting how smart technologies, data-driven design, and sustainability are transforming the role of packaging.
Session Summary
King began her session by making it clear that AI is no longer a distant concept. It is a current and essential tool that is already transforming how companies manage data, streamline operations and deliver more personalized experiences. She emphasized that adopting AI successfully requires more than interest or experimentation. It demands a thoughtful, cross-functional strategy that aligns closely with business objectives.
To help organizations assess their readiness, King introduced a practical framework built around a ten-point scorecard. This tool allows companies to evaluate leadership support, internal capabilities and infrastructure. She also stressed the value of forming dedicated AI task forces and developing agile roadmaps that support testing, learning and iteration. Rather than waiting for perfect conditions, she encouraged companies to take initiative and shape how AI is integrated into their operations.
Throughout the session, King illustrated these ideas with real-world examples from the packaging industry. She highlighted applications such as intelligent labeling, dynamic codes, compliance monitoring and sustainability tracking. At the same time, she addressed important concerns around data privacy, ethical use and the potential for dehumanization. Her message was clear: human oversight and transparency must remain central to any AI-driven system.
Key Insights
- A structured approach to AI adoption includes assessing organizational readiness, building cross-functional teams, and defining clear use cases.
- Ethical AI use requires transparency, data governance and human-in-the-loop oversight to ensure responsible implementation.
- AI is already being used to reduce labeling errors, improve traceability and support sustainability goals in regulated industries.
