Brand Protection

Manage anti-counterfeiting and diversion with single or multi-layered security features that are customized to meet your specific needs. Protect your product and your brand with proven techniques.

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Capabilities to Protect Your Brand

Technologies can be implemented individually, combined on multiple packaging components and layered for increased effectiveness.

2D Data Matrix


Data matrix or human-readable codes are digitally printed directly on your item-level packaging thanks to Nosco’s On_Demand Solutions. This allows for low unit cost protection with minimal changes to your production line. These solutions can be coupled to complement your brand incentives, authentication and existing loyalty programs.

Coin Reactive Ink

This type of ink is suitable for verification by the user or controller under normal, everyday conditions. A coin is used to check packaging that is printed with coin reactive ink for authenticity. The invisible print appears after rubbing the area with a coin.


Color Shifting Ink


An additional level of security can be added to most packaging with the use of color-shifting inks. The color of the printed ink changes when viewed at different angles, allowing for instant authentication at a glance.

Holographic Features

Holograms are optical security elements that are used to identify your products for protection against counterfeiting, imitations and manipulations. Holograms can contain your brand logo, custom text, or pattern wallpaper design. Holograms cannot be photocopied or scanned and are difficult to replicate.


Hidden Characteristics


These features are simple to manufacture as a low-cost alternative. Due to the sensitive nature of these techniques, contact your Nosco Packaging Advisor to learn more about these solutions.

UV Fluorescent

This security technology is invisible in normal light conditions; but when illuminated with correct light wavelength, fluorescent light is activated, thus making it visible.

Forensic Taggant


Microscopic particles or “markers” permanently integrated into a material. Taggants are invisible to the naked eye, authenticated only with special equipment and are extremely difficult to reverse engineer.

Learn more about Brand Protection

One of our Packaging Advisors is ready to answer your questions.

Contact a Packaging Advisor