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Nosco Partners with Isagenix on Brand Protection Initiatives

Topics: Packaging Digital Printing Brand Protection Serialization labels cartons Natural Health

GURNEE, IL ­– December 17, 2018 – Nosco, Inc., a subsidiary of Holden Industries, Inc., announced today that it will continue its digital print leadership and serialization initiatives through a strategic partnership with global health and wellness company Isagenix International. Through this partnership, the Chicago-based printed packaging provider will incorporate HP Indigo brand protection technologies across Isagenix’s new digitally-printed cartons, labels and multi-panel labels.

Best Seller: Telling a Brand's Story through Dietary Supplement Package Design

Topics: Brand Protection Natural Health Design Packaging

This article was featured in the April 2016 edition of Nutritional Outlook magazine and was written by Kimberly J. Decker.

They say you can’t judge a book by its cover—and for the most part, they’re right. But a book’s cover can say a lot about what’s on the pages within, and the same is true—or at least has the potential to be—of the packaging around a supplement or functional food.

Sure, the text on any bottle or box will tell you the obvious details about contents, ingredients, net weight, expiration date, lot number, and so-on. But there’s a subtext going on here, as well, wherein subtleties and nuances of the package—from the shape of the label to the color of the cap—convey a story not just about the product inside but the health-and-wellness brand behind it.

Nosco: Beating the ‘boring’ connotation insupplement packaging

Topics: Nosco News Natural Health

Breaking News on Supplements & Nutrition - North America

In its simplest form, dietary supplement packaging serves two basic functions: protecting and selling
the product inside. But well designed and functional packaging does much more—from communicating the product’s benefits and reinforcing brand identity, to giving a sense of personality, and encouraging customer loyalty and repeat orders, according to Illinois-based printed packaging firm Nosco Inc. Given that many consumers buy supplements to replace a prescription or over-the-counter medication, validity and concise descriptions of uses and benefits tend to win out over flashy packaging.