on October 18, 2016
Often, brands think about packaging as a vessel designed to protect the product while it moves from point A to point B. However, this perspective is limiting. When you design custom packaging with the consumer in mind, you have the potential to drive customer engagement and loyalty. Once the product leaves your storage facility, makes it to the shelf at a distributor and finally finds its way to a consumer's home, how do customers feel about the packaging then?
on July 06, 2016
Ecommerce continues to play a huge role in the worldwide economy. Consumers are
increasingly likely to buy an item online rather than pick it up in the store. A report from
Forrester determined online sales will account for 11 percent of all U.S. retail sales by 2018, or about $414 billion. Chances are, the number of online purchases will only continue to grow.
on February 23, 2016
By Jim Butschli on Feb 23, 2016
Everyone knows that protecting your brand stretches across all areas of a company.
Brand protection includes issues like serialization, anti-counterfeiting and anti-diversion. And, it’s not just your company that you have to worry about. It’s critical to have a good relationship with your business partners.
Tackling the brand protection worry, and the other issues that come along with them has further strengthened the bond between packaging converter Nosco and its label supplier Avery Dennison.
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