on May 18, 2016
Personal Care brands should consider setting their sights on male grooming - potentially the next big frontier in the beauty industry. When companies move into male-oriented personal care products, they need to update custom packaging to reflect the new consumer base.
on May 18, 2016
Ecommerce continues to play a huge role in the worldwide economy. Consumers are increasingly likely to buy an item online rather than pick it up in the store. A report from Forrester determined online sales will account for 11 percent of all U.S. retail sales by 2018, or about $414 billion. Chances are, the number of online purchases will only continue to grow.
on February 23, 2016
By Jim Butschli on Feb 23, 2016
Everyone knows that protecting your brand stretches across all areas of a company.
Brand protection includes issues like serialization, anti-counterfeiting and anti-diversion. And, it’s not just your company that you have to worry about. It’s critical to have a good relationship with your business partners.
Tackling the brand protection worry, and the other issues that come along with them has further strengthened the bond between packaging converter Nosco and its label supplier Avery Dennison.
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