Nosco News

Less Waste in the First Place: A Sustainable Solution for Leading Brands

Written by Nosco | November 26, 2025

Less Waste in the First Place®, a phrase promoted by the Flexible Packaging Association, emphasizes the importance of creating packaging that generates less waste from the very beginning. At Nosco, we developed a clear way to illustrate this concept and show the tangible impact it can have on brands in our latest flexible packaging campaign piece. 

Flexible pouches provide a sustainable alternative to rigid plastic bottles, allowing brands to reduce their environmental impact without compromising performance. Engineered to do more with less, flexible packaging delivers key advantages:

  • Up to 8X less plastic from the start, helping reduce landfill waste
  • 62% lower greenhouse gas emissions through lighter packaging weight and efficient shipping
  • Fewer components to manage – no rigid bottles, caps or labels

Ready to see the difference? Request your Less Waste in the First Place® packaging kit and explore how Nosco’s FlexPack solutions can help you hit sustainability goals without sacrificing performance.