---
title: "Digital Printing: Everyone Benefits"
description: Everyone Benefits from Digital Printing
---

[Nosco News ](https://www.nosco.com/news)

# [Digital Printing: Everyone Benefits](https://www.nosco.com/news/digital-printing-everyone-benefits/)

 Written by [Nosco](https://www.nosco.com/news/author/nosco) | July 28, 2014

The benefits of Digital Printing are different depending on your area of expertise within the organization. Here’s a breakdown of the advantages of this technology by job title:

## Benefits for the [Packaging Engineer](http://nosco.com/ODSC/#contentBoxServices)

- Preprinting lot number and date code eliminates that operation from the pack- aging line
- Strong ink performance yields results similar to most conventional inks
- Easy customization of packaging to target smaller markets
- Easy incorporation of brand protection features
- Easy incorporation of variable printing, including serialization to support track-and-trace or pedigree requirements as well as product authentication needs

## Benefits for the Graphic Designer

- Faster transition from concept development to production
- Streamlined process reduces chance for errors
- Easy incorporation of variable printing, including serialization to support track-and-trace or pedigree requirements as well as product authentication needs 
    - Consistent [color matching](http://nosco.com/ODSC/#contentBoxOnDemand) from run to run
    - Use of 4 color process to enhance graphic possibilities

## Benefits for Procurement, Material Planner and Supply Chain Managers

- [Shorter lead times](https://www.youtube.com/watch?v=66V27V-b6lI&list=UUyaQ7UdIGCO1x81LWB8eIeA) and overall production cycle times
- Reduced prepress and plate costs
- Reduced cost-per-thousand on [short to medium runs](https://www.youtube.com/watch?v=A9jTsQQ_4oM&list=UUyaQ7UdIGCO1x81LWB8eIeA)
- Easy incorporation of variable printing including serialization to support track-and-trace or pedigree requirements, as well as product authentication needs
- Preprinting of lot number and date code
- Package kitting, which makes it possible to order and receive a consolidated shipment of the cartons, labels and folded literature needed for each production run, reducing the need to inventory and manage multiple packaging SKUs

## Benefits for Quality Control/Assurance Personnel

- Streamlined, electronic workflow reduces chances of errors and lessens the potential for defects in finished products
- Extremely consistent, offset-quality printing label-to-label or carton-to-carton as well as run-to-run. Defects occur much less frequently than with conventional printing.
- Preprinting lot number and date code eliminates that operation from the packaging line
- Package kitting, which makes it possible to order and receive a consolidated shipment of the cartons, labels and folded literature needed for each production run, reducing the need to inventory and manage multiple packaging SKUs
- Certified Supplier status eliminates the need for some quality control/assurance steps

## Benefits for Marketing

- Cost-effective printing of [short to medium runs](https://www.youtube.com/watch?v=A9jTsQQ_4oM&list=UUyaQ7UdIGCO1x81LWB8eIeA) for product launches, new markets, or consumers with specific language requirements
- [Increased speed to market](https://www.youtube.com/watch?v=66V27V-b6lI&list=UUyaQ7UdIGCO1x81LWB8eIeA) puts product on the shelf faster after FDA approval is received
- High-quality graphics with strong visual appeal for the consumer
- Quick turnaround for test marketing new designs
- Faster transition from concept development to production
- Easy customization of packaging to target smaller markets
- Easy incorporation of brand protection features
- Easy incorporation of variable printing including serialization to support track-and-trace or pedigree requirements, as well as product authentication needs
- Enhanced authentication and product tracking capability minimize the chance of counterfeit or diverted goods reaching the consumer

[View full post](https://www.nosco.com/news/digital-printing-everyone-benefits/)

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