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Coca-Cola Celebrates a Summer of Sharing

Topics: Personalization News

Atlanta – Coca-Cola’s summer campaign extends an invitation to America to ‘Share a Coke.’ For the first time in the U.S., Coca-Cola is personalizing the sharing experience by swapping out some of its iconic logos on 20-ounce bottles for 250 of the nation’s most popular names among teens and Millennials. Across the Coca-Cola trademark – Coke®, Diet Coke® and Coke Zero® – the Company is inviting people to find their name and the names of family, friends, colleagues, or even the names of people they want to know better … and open a little extra happiness this summer by sharing a Coke together. “Coca-Cola has been bringing people together for 128 years to create moments of happiness,” said Stuart Kronauge, SVP, Sparkling Brands, Coca-Cola North America.