on July 10, 2017
on November 8, 2016
Packaging solutions are often a strategic part of larger marketing campaigns. In addition, when companies update their formula or rebrand, a change in packaging design is sure to follow. Companies also go through seasonal campaigns where they update labels reflecting on holidays, sporting events or other weather-appropriate imagery. In the past, producing multiple version of packaging wasn't always a cost-effective option. Now, digital package printing technology allows companies to produce shorter runs of various designs at a lower cost, making it possible to generate more versions of packaging, whether it's labels or even folding cartons, to meet strategic campaign goals. Smart packaging design helps companies target their customers more effectively.
Here are some things companies are doing with packaging campaigns:
on October 18, 2016
Often, brands think about packaging as a vessel designed to protect the product while it moves from point A to point B. However, this perspective is limiting. When you design custom packaging with the consumer in mind, you have the potential to drive customer engagement and loyalty. Once the product leaves your storage facility, makes it to the shelf at a distributor and finally finds its way to a consumer's home, how do customers feel about the packaging then?