Nosco Blog

GLOBAL TREND REPORT: ACTIVE BEAUTY

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Topics: Packaging Natural Health Personal Care decorative active beauty
Sourced from Mintel's Global Beauty & Personal Care Trend  2017 Report on Active Beauty
 
As consumers are encouraged to live more active, healthy lifestyles, health and beauty brands are being challenged to develop products that help their consumers
along their journey.
 

How digital printing improves packaging campaigns

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Topics: Personalization Packaging Digital Printing Personal Care pharmaceutical

Packaging solutions are often a strategic part of larger marketing campaigns. In addition, when companies update their formula or rebrand, a change in packaging design is sure to follow. Companies also go through seasonal campaigns where they update labels reflecting on holidays, sporting events or other weather-appropriate imagery. In the past, producing multiple version of packaging wasn't always a cost-effective option. Now, digital package printing technology allows companies to produce shorter runs of various designs at a lower cost, making it possible to generate more versions of packaging, whether it's labels or even folding cartons, to meet strategic campaign goals. Smart packaging design helps companies target their customers more effectively. 

Here are some things companies are doing with packaging campaigns:

Design packaging with the customer in mind

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Topics: Design Packaging Natural Health Personal Care

Often, brands think about packaging as a vessel designed to protect the product while it moves from point A to point B. However, this perspective is limiting. When you design custom packaging with the consumer in mind, you have the potential to drive customer engagement and loyalty. Once the product leaves your storage facility, makes it to the shelf at a distributor and finally finds its way to a consumer's home, how do customers feel about the packaging then?