Personal beliefs and a collectivist culture will shape 2018’s top packaging trends, as many consumers are becoming more conscious of their own behaviors, according to market research company, Mintel. Because of this, brands are utilizing their packaging to help make connections – especially when it comes to connecting on a “green” level and conveying a brand message. Why? Mintel’s report states that consumers are beginning to better “understand the balance between their own health and that of the environment… demanding greener, healthier life solutions from brands.”
