• New Digital Features
• Thriving in Chaos
• Rebranding Best Practices
• Is your Packaging Doing its Job?

This year marked our fifth MasterMinds event, and for the first time ever, we hosted  roughly 40 attendees from both the pharmaceutical and natural health markets.

“When we first started this conference, it was pretty much all pharmaceutical customers,
and this year it was 50/50. That’s a big change for Nosco,” said Sr. VP of Sales & Marketing
Craig Curran. “Another thing that struck me about this was that a lot of our customers
participated by giving presentations – including Glanbia, QuVa, LifeVantage and DoTERRA.”

For Nosco, this really drives home the fact that oftentimes, we play a major role in the
success of our customers – not only through their packaging, but also as brand support.
“Customers see us as part of their team – creating packaging that helps their business
grow,” said Curran.

When attendees weren’t filling up on packaging knowledge and innovation, you could find
them horseback riding into the sunset, hiking, painting and mastering new yoga poses.
There was even a salsa margarita challenge, which brought attendees together, as they
collaborated on how to pitch their dishes to the judges.

“It was a nice balance of work and play,” said one attendee.

This year’s MasterMinds was definitely one for the books and we were sad to see it come to
an end. We hope to see ya’ll next year… we’re already working hard to top this year’s fun at
the ranch.